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BACCF 2018 - Convinced: The Science of Persuasive Leadership


The Brazilian-American Chamber of Commerce of Florida (BACCF) and Shutts & Bowen LLP invite you to Convinced: The Science of Persuasive Leadership. The goal of this session is to provide information and context from the scientific literature on how leaders can be more persuasive. Participants will learn how studies on decision making, persuasion, and leadership can be translated into real-world applications. Participants will leave the session with new mental models, as well as practical examples, of how to incorporate leadership practices that are supported by research. Presented by: Dr. Ted Cross, Thunderbird School of Global Management Dr. Ted Cross is a Clinical Assistant Professor of Leadership and Management, as well as the Director of the Master of Applied Leadership & Management program at the Thunderbird School of Global Management. Cross brings his expertise in leadership and higher education innovation to his teaching and administrative roles. Previously, Ted was the Deputy Chief of Staff at EdPlus and a University Innovation Fellow in the Office of University initiatives (a Special Projects Unit of the Office of the President). Before coming to ASU Ted worked in a variety of faculty and leadership positions at Grand Canyon University. Cross holds a bachelor?s degree from Brigham Young University, an MA from Arizona State University, an MSed from The University of Pennsylvania, a doctorate from Pepperdine University, and a Post Graduate Certificate from The Wharton School of Business.